Côté Midi is a southern French wine label by Bruno Lafon and his partner winegrowers. The region is famous for its consistently fine growing conditions; a varied assortment of terroirs and microclimates; and generous, easy-drinking, food-friendly wines.

The Pinot Noir exhibits macerated cherry and minerality beneath some freshly-picked floral aromatics. The tannin is earthy and well supported by just enough acidity to gently slice through it all.